Board Members: Part of the expectation for their role and equity - helping the business grow by leveraging their network at the appropriate time
Investors / Advisors: Part of the expectation for their role and equity - helping the business grow by leveraging their network at the appropriate time
Senior Executives: Part of the expectation for their role in driving shareholder value and increasing the value of their equity
Employees: Potential commission / referral bonus for any closed business aligned with current SDR team bonus structure or aligned with new hire bonus
Channel Partners: Easier way to track and account for referral fees, building goodwill / reciprocal opportunities
Customers: Potential contractual discount / concessions. Prioritize those already willing to be a reference and consider incentives to others who are advocates of the product / service
Partners at the VC firm of the board member: Vested interest in the success of the company to help overall portfolio performance
Spouse or friend of employee: Direct benefactor of the success of the business or act of goodwill
External network: Providing mutual benefit to both parties when introduction request is relevant to current prospect needs / requirements