SmallWorld is a software application that helps companies of all sizes leverage the power of warm introductions and referrals to help drive sales and new business opportunities.
Buyers are 5x more likely to engage with a salesperson through an introduction from someone in their network vs. cold outreach, yet these warm introductions from trusted sources are very under-utilized today. SmallWorld solves this problem for both the salesperson and the person being asked to make the warm introduction by providing the tools and intelligence to reveal where real relationships exist and the best path of connectivity to engage any target prospect.
SmallWorld helps solve 4 major challenges that salespeople face today when seeking warm introductions to target prospects using other tools / methods:
Eligible Connectors are people that can make successful warm introductions through their relationships with target prospects to companies where they are directly or indirectly involved in some way. This includes employees, partners, customers, board members, advisors, investors, and anyone directly connected to these people (e.g., a spouse of an employee). For example, an active board member may have a partner at their venture firm who isn’t directly involved in the business, but has a vested interest in seeing it be successful. They are by definition an eligible Connector because of their indirect relationship and motivation to seeing the business grow through new customer acquisition.
Relationship strength is completely subjective and always based on the interpretation of the Connector so as a result, we look to the Connector to control and submit the strength of their relationships in SmallWorld.